Nowadays, we all use YouTube for one reason or another, whether it be to binge watch videos or find that tutorial on whatever it was we don’t know how to do. Either way, this site has become more than just an online video library. Now it’s a way for people to not only make their name known, but make money while doing so. Here’s what you need to know in order to start and sustain your very own successful YouTube channel.
1. WHAT’S THE GOAL OF YOUR VIDEOS/CHANNEL?
Before even thinking of picking up a camera and attempting to figure out how it works, you have to decide what exactly your content is going to be about. Do you want to help or inspire other vinas? Are you vlogging about your life? Or do you have a unique talent or skill that you would like to share with the world? In any case, if you know what your content will be about then you are more likely to capture and hold the attention of the audience you are trying to hit.
2. MAKE VIDEOS
When posting to and starting a channel it is obvious that you would need to post videos, but how often is key. In the beginning of your YouTube career you will have to be extra regular on when you post and how much you post. Beginner YouTubers have to post more videos and make sure they are posting everyday, or every week, or every month, to insure that their new content gets seen by viewers. As you gain more popularity you wont have to post as often, because by then you will have a regular group of followers, but until then post post post!
3. KEEP UP WITH YOUR GROWING AUDIENCE
It is VERY important that, not only in the beginning, but throughout your YouTube Career you are communicating and interacting with your followers. When they comment, take the opportunity to start a conversation. When they want more of something, be aware of it, and make more of what they like. Probably most important though, is to watch the behavior of your fans. Are they watching videos to the end? Are they liking or disliking videos? Which videos get the most views? Keeping up with the behavior of your viewers is crucial so that you are aware of what works and what doesn’t.
Following these tips can start you down the right path. As long as you’re willing to put in the work, it’ll pay off.
It’s always easier to do new things when you have a team to back you up, so find your vina team on Hey! VINA today!
The Bold Type is a Freeform TV show that follows three millennial women that work at a Cosmopolitan-type magazine called Scarlet. While the show has a few inaccuracies as to what it would be like working at a magazine of that size, the show has a number of moments that could be considered career lessons for the aspiring professional woman.
The Bold Type follows three best friends: Sutton, Jane, and Kat. The three girls couldn’t be more different in personalities and job titles. Sutton starts off as an assistant, Jane is a writer, and Kat is the Social Media Director. Each of the girls face unique career challenges when it comes to their positions and where they fit in with the rest of the staff. Here are a few things we could learn from Kat, Jane and Sutton:
**If you haven’t watched the show before, you might want to stop here because there are spoilers ahead**
YOU ARE NEVER TOO YOUNG TO ADVANCE IN YOUR CAREER
Kat is an excellent example to young women everywhere because she quickly advances to become Scarlet’s youngest director ever. It doesn’t matter that Kat was young, she excelled at her job and was recognized for it. Take a chance, you aren’t too young to make an impression. Your age shouldn’t matter.
IF YOU’RE UNHAPPY WHERE YOU ARE, MOVE ON
Sutton’s transformation in The Bold Type is something to aspire to. She starts out as a green-juice fetching assistant but has a deep passion for fashion. She recognized that she was unhappy in her current position and took a major leap to put herself out there and she ended up making the move to the fashion department. It didn’t happen overnight, but she knew what she wanted and she went for it… and it paid off! Now she’s living her best life and killing it as a fashion assistant.
SOMETIMES FAILURE IS THE BEST THING FOR YOU
In season two, Jane takes a leap of her own and leaves her comfortable niche at Scarlet to write for a cutting-edge online news source. It ends up being a disaster and Scarlet won’t take her back. Instead of letting this failure consume her, she becomes a badass freelance writer and makes a name for herself on her own. If you can, try to turn the bad into the good. If you let it, failure can often lead you to where you’re supposed to be.
LOOK TO YOUR SUPERIORS FOR GUIDANCE
The trio of best friends has an oddly close relationship with the editor-in-chief, Jacqueline. Unlike Miranda Priestly from The Devil Wears Prada, Jacqueline is approachable and kind to her staff members. The girls make a point to lean on Jacqueline and look to her for guidance when they need it. It almost never hurts to ask a superior for advice. It can help you advance your career and you can end up building a relationship with them.
WHY THE BOLD TYPE IS IMPORTANT
Even though television shows like The Bold Type and Younger are cute and fun, they are extremely important for our generation. These shows highlight badass women who are focused on their careers while balancing a social and dating life. No longer are female characters required to chase boys and make poor decisions while putting their aspirations on the back burner.
Times are changing.
FIND YOUR GIRL SQUAD ON VINA
Want to find your own Jane, Sutton and Kat? Swipe on Hey! VINA and make some new connections today. Your girl-squad is waiting for you!
Vegan is defined as abstaining from all animal products in your daily diet. In other words, any bi-product of an animal such as milk, cheese or chicken. So I’m sorry vinas, no more half & half in your iced coffees or butter filled croissants from the local bakery.
Countless studies and documentaries have been produced to convey to the public why intaking certain foods and drinks on an everyday basis is unhealthy. For example, “What the Health” is a documentary on Netflix that addresses how the meat industry lies about how and where animals are raised. Not to mention either how the bi-product of the animal is altered. Thinking about how poorly chickens are raised is concerning and quite disturbing. Not all baby chicks are running freely in grass and consuming natural nourishment, but instead trapped in tight cages. Considering even a small amount of knowledge regarding the food industry and major food corporations can open eyes and mouths to what is really nourishing for our bodies.
WHY GO VEGAN?
Going vegan and reducing the amount of animal product intake can help with heart problems, tiredness, and overall health. Dairy is especially fattening and can cause stomach issues to some. For example, lactose intolerance is no longer uncommon and rather more apparent than ever. In addition, getting the proper nutrition you need from protein and healthy fats can come from many alternatives to meat and dairy. Below are some suggestions.
WHAT TO EAT
Here’s a very short list of items you can still enjoy while being vegan! Always remember to check labels and keep your eyes peeled for yummy treats in the grocery store, at local markets, or in the latest newsletter from your favorite place to shop!
Tofu, tempeh, pasta, rice, beans, lettuce, chips, potatoes, fruit, veggies, nuts, dark chocolate, vegan cake and cookies
Contrary to popular belief, going vegan is very affordable and easy. Fruits and vegetables are a comfortable price while tofu and tempeh are significantly cheaper than red steak or chicken drumsticks. There are always ways to spice things up and switch tastes around by adding, for example, different sauces to your tofu. Don’t get discouraged about running out of recipes or ideas. With plenty of resources online and convenient videos, making vegan dishes can be very fun, while also tasting yummy without maxing out your credit card.
Educate yourself, take time to see what foods are out there, and get to shopping! Mix up your life with adding a splash of coconut milk to your coffee while saving one precious cow at a time. Now that’s what I call a-moo-zing!
To find your fellow vegan vinas, join the Vegetarian and Vegan Community on Hey! VINA. Swap recipes and plan some vegan dinner nights in or out with the girlies today!
The United States Women’s National Health Week is from May 12th through the 18th this year! Here are a few ways to keep your health in check so that you can continue being the most badass version of yourself:
GET YOUR WELL WOMAN CHECKUP ASAP!
If you haven’t already gone in for your annual checkup, now’s the time to get it scheduled! I don’t know about you, but I’m a borderline hypochondriac so I’ll do anything that’ll reassure me that I’m not nine-months pregnant or that I have a rare, incurable disease. A thorough well-woman checkup will include preventative screenings such as breast examinations and pap smears.
START MOVIN’ AND GROOVIN’
According to World Health Organization, one in four adults live a sedentary lifestyle. This leaves you susceptible to common diseases such as diabetes, cardiovascular diseases and even cancer. The good news is that it’s never too late to adopt a more active lifestyle.
Just recently I started seeing a personal trainer and I’ve never felt so strong in my life. Now, I’m not saying you suddenly have to start doing SoulCycle every week or become a yoga guru, but even just incorporating brisk 15-minute walks into your routine could make all the difference.
ADOPT A HEALTHIER DIET
Did you know your gut can tell you more about your current health state than any other part of your body? Think about it; how often do you deal with bloat or constipation or fatigue? It can even affect your sleep and weight! Bad gut health is a result of consistent bad eating habits (along with a few other factors such as stress levels and hydration). That means the best way to get your gut in check is to have a well-balanced diet. Try to cut back on foods with a high sugar or trans fat content and replace them with more fibrous foods. Maybe even get tested for subtle food allergies you might have.
Be warned though. Your doctor might tell you that you’re allergic to garlic and you’ll question everything you know about yourself – not that I’m projecting or anything.
Long story short vinas, a better balanced diet = happy gut = happy you.
KEEP YOUR MENTAL HEALTH IN CHECK
According to Women’s Health, one in five women in the United States (I’m sure it’s similar in other parts of the world) have experienced a mental health condition. Thankfully it’s becoming more acceptable to be open and honest about mental health issues in the workplace, in schools, and even between loved ones.
I personally struggle with depression and anxiety. It’s been a long road getting to a place where I can manage it better, but I still have a long way to go.
So here’s your reminder to be kind to and patient with yourselves vinas. Treat yourself to some “me days” accompanied with some wine (or coffee or tea) and a good book (or your favorite T.V. show). Of course these should not be in placement of treatments provided by a licensed therapist if you choose to seek one.
BETTER SAFE THAN SORRY
Here’s my last one for you vinas, and it’s an important one. Be sure to practice safe behaviors such as quitting smoking (or not starting), not texting while driving (I ain’t a saint, I struggle with this one too), wearing your seat belts, and using protection.
I want to end on a high note and remind all of you vinas that the first step to loving yourself is taking care of yourself, so please keep these tips in mind year-round.
Even better download the Hey! VINA app today and share these tips with some new life-long friends.
The shops are now filled with beautiful floral arrangements, unique mug designs are on the shelves and pamper packages are a dime a dozen. Yep, it’s time for Mother’s Day!
Yes, many people say, ‘you shouldn’t just tell your mom how much you love her once a year,’ (kind of like the Valentine’s Day critics), and I do agree to some extent. However, now everything is mom-themed and for a change it’s not hard to find a key ring that says ‘World’s Best Mom’. That’s what I aim to show my mom this year, that not only is she my world’s BEST MOM, but she’s also my best vina. What follow are 5 reasons why my mom is my best vina, so here they are:
DISTANCE, WHO CARES? NOTHING CHANGES
In a world today where young adults aim to travel and experience the world, we often find ourselves away from home for long periods of time. In my case, I moved around the country, but not once would my mom miss a thing. When we talk, she doesn’t miss a single beat. It was as if she’d been staying next door to me the entire time, and I just sat in her lounge and unwound after the crazy days at the office.
SHE’S SEEN IT ALL
Being with my mom, I get to be my most natural self. No being the ‘perfect wife’ or the ‘star employee.’ When I’m with her I get to be my introverted self, with dreams of a simpler life. I can share my true feelings, emotions and thoughts with her and I can tell her all my secrets, knowing it won’t be circling through a few other ears a week later. Plus she’s seen it all. Every phase I have ever gone through, every colour I’ve died my hair and every broken memory. (OMG… I’m trying not to cry here!)
Another reason my mom is my best vina is the judgement-free zone that she and I have with each other. Like I mentioned before, she knows the deepest secrets I have. She listens to me when I need to rant or cry over an argument with my husband, and she never passes judgement on me or anyone. (Except she obviously takes my side deep down…)
MOM’S ADVICE IS PROBABLY THE BEST ADVICE
When we’re young, we don’t always want to admit that mom knows best, but when we get older we learn that it is indeed so. When we do ask mom for advice, she is also most likely to give you the best outsider perceptive as she probably understands your background, history and why it is that you’re having a dilemma in the first place.
MOM IS MY NUMBER ONE FAN
I could decide tomorrow that I was packing up my life as we know it and am going to travel the world as a backpacker or go live off the grid in a small deserted town, and one thing will always be for sure is that she will support me in whatever I decide to put my mind to. She would obviously question everything, but it is only out of love and to make sure I am doing it with the right mind and for the right reasons.
No relationship is perfect, but if it were, just imagine how boring life would be…
Stand in line ladies!! The bride-to-be just made her decision about who is going to stand next to her on her big day, and you’re gonna be in it!
How exciting! Congratulations to the happy couple. But your job is a lot tougher than you think. Yes, yes, the bride and groom have flowers and chapels and food to sort out, but your job is firstly, to make sure your bride has the best bachelorette party ever, and secondly, to make sure that her wedding day goes on without a hitch.
The first thing you need to understand is that while you do get to help her plan, it is NOT your day. Know when to back off. Know your place. Especially if you’re not the maid of honor.
Run ideas past, her but don’t overwhelm her with unnecessary details. Give her options to choose from but don’t make it impossible.
It’s easy to get stressed out about the details, but remember, she’s probably stressed with this and other things already. Take it easy. Bring her a glass of wine at every opportunity you get.
If there are a few of you, make sure that you’re all on the same page with everything. Communication is key. Everyone needs to know everything at all times. Try to keep bitchiness to the bare minimum. We all know that sometimes some people can push you to your limits. Take it from us, it’s not worth it. Just take a deep breath, smile and keep your cool. If things become a little overwhelming, take a deep breath (do you see where I’m going with this?), smile and brave-face through it.
The best part of being a bridesmaid is not the big day, it’s the bachelorette party. And planning the perfect day for her is going to be epic.
Know the bride well enough to know what her favourite things were as a child. Maybe you might not know but one of the other ladies might. If that doesn’t work, contact a family member.
You already know what her favourite things are now.
Mix that up with some Magic Mike action, and you’re set to go.
Stay in contact with all the other people in the bridal party. It’s good to be on top of things.
Help the bride with whatever she needs for the night. Be it lip gloss or a ride home.
Be consistent. Nobody likes wishy-washy.
Stay in your lane. If it wasn’t your job, don’t try to do it better.
Notify her husband-to-be and his best man of your plans. We know you’ve got this, but they need to know that they are on stand-by (if they are) if you need them.
Arrange keepsakes for the night for all the guests and one in particular for the bride. A photo collage or a memory book works great.
Don’t be boring. Show up, show off and have the best freaking night of your lives.
With these tips, we know you’re going to be the best bridesmaids ever, vinas!
If you’re in need of some vinas to throw some big day ideas off of, find your next wedding planning crew on Hey! VINA today!
Tattoos have become more widely accepted in the United States over the years, but they’ve been previously condemned. Despite their growing popularity, society still looks down upon those with tattoos, discriminating against those with visible ones for job interviews, etc. Why is that?
Tattooing is an art form. It’s another way to express yourself, just like wearing that perfect vintage skirt or your grandma’s old pearls. The only difference is that it’s permanent.
I suppose the reason why people look down upon tattoos is the fact that a poor decision on a design could affect someone for the rest of his/her life, but that’s why being smart about what you’re putting on your body is key!
If you’re thinking of getting a tattoo, I would recommend having a friend draw or stencil it on your body in the place you’d want it. You could walk around sporting your new design, and, if after a week you still love it, then it’s probably right for you! If you decide, though, that you hate it, then you dodged a bullet. Yay!
If this is your first tattoo, and you’re not sure about the placement of it, I would recommend getting one in a “hidden” area, i.e. your hip, your ribs, etc. Sure, it’ll be seen at the beach or by someone you’re intimate with, but for the most part I’d call these areas the more “conservative” places for tattoos. However, if you’re ready to show off your favorite song lyrics or a symbol that means the world to you, feel free to get it on your arms, legs, or other noticeable spots!
I think tattoos are beautiful. I think they are simply a way to express yourself — what you love, where you’ve been, and where you’re going. Your body can be a journal for memories, if you’d like it to be.
Let’s slash the stigma of tattooing one stick ‘n’ poke at a time. One day, it’s going to be incredibly normal to have tattoos. But, for now, I kind of like the unconventionality of having one.
Have a tattoo idea? Need advice? Head on over to Hey! VINA to gauge some second opinions on a choice of a lifetime!
As a thank you to Pandia Health for including VINA flyers in their boxes for the month of May, we have a lovely Q&A with their founder, Sophia Yen, MD from Sunnyvale, California.
What is Pandia Health and why did you decide to launch it?
Pandia Health brings prescription birth control to women wherever they have internet and a mailbox. We are decreasing stress in women’s lives, increasing productivity, and increasing access to vital healthcare.
As a Clinical Associate Professor at Stanford Medical School, I was giving a talk to a bunch of doctors about “Why don’t women take their birth control?” The answer: they didn’t have time to go to the pharmacy or their prescription expired. My friend Perla Ni and I thought: “We can fix this. We’ll ship the medication to women and keep shipping it until they tell us to stop!” This is a great opportunity to disrupt the slow, monolithic pharmacy industry. We will make it a delightful, mobile, 20-something friendly experience. Then when we ran ads for “free birth control delivery,” 60% of those that responded didn’t have a prescription. I’m a doctor, I can write subscriptions and thus, Pandia Health was born – the End to End Solution for birth control, from prescription to delivery to your home.
Why is your work through it meaningful to you, as well as important for all women?
Pandia Health makes women’s lives easier and helps women prevent unplanned pregnancies by providing the “one-stop shop” for birth control.
1. We free up time for women: On average, women spend 20-30 years of their lives on contraception. They spend valuable time and money traveling to the pharmacy to get prescription birth control every month and going to the doctor’s office once a year. They have #BetterThingsToDo than run to the pharmacy each month.
2. We save women money also. Some women live hours away from the nearest pharmacy or doctor’s office. They have to spend time and money to go there.
3. We provide Confidentiality. Local pharmacies in small towns do not offer the privacy needed for women to get their prescription birth control. “Slut shaming” when you get your birth control. Women don’t need that.
4. We decrease stress. Women worry about running out of medications. It is a source of great stress.
5. We provide Access. 60% of women who respond to an advertisement for free birth control delivery, don’t have a valid prescription (it expired or they didn’t have one to begin with). We provide access.
6. We are providing Education. We have a youtube channel with 130k+ views with NO advertising/promotion. People want/need the information we are sharing/providing.
7. We Advocate for our customers. We fight insurance companies to get women the medication they want/need.
What was the hardest part of getting it up and running? Any “failures” or doubts along the way and if so, what did you learn from them?
Getting funded. Seeing guys before me get funded with no mention of # of customers and then with 50 customers, then I come along with 150 customers and have to beg for funding. We are the ONLY Women-Founded/Led, practicing reproductive health doctor founded/led company in this space. Keep knocking on doors and eventually you will find your people. Don’t be afraid to ask for help.
Get everything in writing and don’t let people bully you into a decision. You can always stop, consult people, consult lawyers.
Where do you want to take it in 5 years? 10 years?
Pandia Health is building The Brand Women Trust with Their Health. Pandia is the greek goddess of healing, light, full moon. I also came up with: Pan = every, día – day, we have you covered everyday. Set it and forget it. Let Pandia worry so you don’t have to.
We are starting with birth control, but we will grow as our patients grow from birth control to acne, to prenatal vitamins, breast pumps, to menopause and wrinkle cream.
How do you balance your work with Pandia Health with your other roles (teaching, Board membership, etc.)?
I’m at Stanford 1 half-day a week and the rest of the time I’m 24/7 Pandia Health. With Pandia Health, I’ve had to cut down on other involvement (fighting for healthy school lunch, participation in my daughters’ girl scouts, attending daughters’ school events) but that’s ok. My daughters and other young women get to see a woman CEO and my husband gets to step up as a parent.
Pandia is not the the first venture you have founded/co-founded. How did you develop such an entrepreneurial spirit?
It’s in my blood. My grandfather had his own company – selling men’s clothing. My parents have lived the silicon Valley/American dream – from rags to riches. My mom had me learn accounting since 4th grade and I did the family finances! Junior Achievement in high school taught me how to run a company from selling stock, serious accounting, leading a team, paying back stockholders dividends, etc. Also, Future Business Leaders of America gave me skills as well. And being Treasurer of: my high school class for 2 years, sorority x 4 years, MIT class x 4 yrs, Homeowner’s Association x 15+ yrs? Being treasurer made me think about what to sell, how to price it, profit and labor.
What advice do you have for young women who want to launch their own initiative, big or small?
Do it. Build a tribe. Check out Springboard Enterprise, Women’s Startup Lab, StartX.
Do you have a mentor? Who do you look to for inspiration and support?
I have several advisors. There are so many great women entrepreneurs out there that inspire me! Currently, I am inspired by Sarah Lacy of ChairmanMom, Kara Goldin of Hint Water, Lisa Fetterman of Nomiku in addition to the usual Sara Blakely of Spanx, Rent The Runway Jennifer Hyman, Katrina Lake of Stitch Fix, Shan-Lyn Ma of Zola, Emilly Weiss of Glossier.
For support, I’m thankful to my investors Matthew Gould of Allectus Capital and Charles Hudson of Precursor Ventures and my tribes from: Springboard Enterprise, StartX, Women’s Startup Lab, female entrepreneur groups and feminist groups like the Feminist Majority Foundation, Center for Reproductive Rights, Ignite, and Emerge.
Any final words of wisdom to all the young women out their who are strategizing to reach their education, career, and wellness goals?
Don’t be afraid to ask for help!
You can do it!
If you are open to connecting with our readers, how can they reach you?
Twitter: @TeenMD or @pandiahealth
If you want to be a Pandia Health ambassador and help spread the word, email info at Pandiahealth.com
They say that if your dreams don’t scare you, then your dreams aren’t big enough and ‘they’ might be right. So ditch the FOMO and embrace that YOLO. If you have a hobby that keeps you up at odd hours, if you have a passion that borderlines on obsession, if you feel like you’ve found your calling and all that you’re missing is the capital, the connections, or the opportunity to make it big — then roll up your sleeves because it’s about to be *that time* girl! Don’t let your special something (idea, talent, vision) fall to the wayside because you could potentially be losing the chance of a lifetime. On a very personal note – I was holding my head between my hands feeling supremely defeated last weekend, when I had a swift and sudden moment of clarity. You see, I’m a hyper-competitive-type-A-aggressive-super-ambitious-trying-to-over-achieve-every-chance-I-get personality and when I don’t get the chance to channel that energy in a workplace environment it feels like there’s a wrench in the system (i.e. an existential breakdown every single day). In between marketing contract work assignments, I begin to feel a disassociation with my own life, like a stranger waking up in my own skin. The epiphany was that my own drive to “succeed”, to be constantly on the “right track”, was killing me slowly. I had inadvertently developed a fear of failure and succumbed to a toxic cycle of constant self-judgement. In that moment of clarity, I asked myself why do I hold back from putting myself out there on my own channels? Why am I so comfortable selling everything under the sun but not comfortable with selling my unique perspective? Answer: low self-esteem. I decided that in the spirit of ‘National Small Business Week’ I would muster up the courage and finally open up my digital store front on Redbubble. Don’t let work define you—define what kind of work will make you feel wind beneath your wings.
With Belief In You, Andrea Vidovic
CASE STUDY ONE – SCHMIDT’S NATURALS
Schmidt’s Naturals is the brain child of Jaime Schmidt. This #girlboss is the epitome of a self-starter! Discover how she created an enterprise out of a household hobby: click here to access an article and podcast.
CASE STUDY TWO – VALFRÉ
What can I say about Valfré except, that I love her. She is a self-taught graphic artist who grew an entire business out of a blog (a testament to the power of word of mouth). The interview below will have your whole being humming with possibility!
Highlight: (8:00) “I think women—and humans in general—we have the ability to adapt to whatever situation we are put in.”
P.S.Sidewalk Talk is a new series by Lauren Engel. This girl is a #bossbabe herself. Read about her journey from being very inspired, to becoming very inspiring.
CASE STUDY THREE – FREELAND SPIRITS
Freeland Spirits is headed by a magnificent trio of ladies who are beating the odds of the distilling industry. These ladies are movers, makers, and history shakers! Click here to find out how taking a leap of faith with the right people can lead to bountiful gains.
HAVE VISION – WILL TRAVEL
If you feel heat rising to face and have the sudden urge to start pacing, then you’ve realized that there is no time like the present to start on that venture you’ve always dreamed of. Here are some more links to get you started:
KEY TAKEAWAY Instagram is like Thor’s hammer in any marketer’s tool belt. To be successful on this platform you must: be consistent, be specific, be your truest self… P.S. there are no shortcuts that will make for meaningful long-term growth.