AN ODE TO THE WOMEN I MET ON HEY! VINA IN CELEBRATION OF INTERNATIONAL WOMEN’S DAY

When I first joined Hey! VINA, there was a common theme threading together conversations during each VINA date: how difficult it is to make friends as an adult while working and navigating numerous responsibilities and commitments … #adulthood. Unlike our school days, people no longer seemed to centralize in any specific place with the intention of making new friends. But, VINA has provided us with just that!

It didn’t take long to start building relationships with kickass women from all around the Bay Area. Eventually, I started talking about my desire to be in a book club. This spurred several of my vinas and I to form our own, The Badass Book Club. We were united in our desire to focus on literature with a theme of women’s empowerment.

There were only a handful of us initially, but before long, our little group grew to nearly a dozen women. United in our passion for women’s rights and love for literature, our conversations never lack depth, and I’m often left still pondering the profound words and observations of my vina sisters. Our monthly meetings have become something we all look forward to, and in a beautiful, organic way it evolved into much more than a bookclub. It’s a safe space to be vulnerable, to share triumphs, failures, and ideas. We encourage each other, offer advice, console each other and celebrate each other’s successes.

We all came from different walks of life, and our unique experiences enabled us to share new perspectives. We are united in our desires to grow as individuals, uplift women, and to see women succeed in all aspects of life. This keeps us coming back for more: more fantastic literature, more meaningful conversations and more community with empowered women.

Every single woman in The Badass Book Club is fierce, strong, intelligent, kind and driven. We want to see each other succeed, and we are passionate about building women up and crashing through that glass ceiling. We all recognize that empowered women change the world simply by being themselves–encouraging others, speaking up for minorities, pursuing their passions unapologetically, and reminding others to do the same.

In the end, it’s much more than a book club–more than just exchanging thoughts and perspectives on that month’s read–it’s a community for women to come together, expand our minds, and help each other navigate life’s obstacles. This is why VINA is so important. It not only brings women together, it cultivates empowering communities for women to connect, be heard and make a difference.

Take some time today to reflect on the amazing women in your life and celebrate their strength, courage, tenacity and every little thing that makes them who they are. Always remember, even small, thoughtful acts of kindness and encouragement can have a huge impact. When women empower other women, those women go on to do the same.

Happy International Women’s Day, vinas!! To celebrate, we’re giving everyone a FREE 1 week VIP Hey! VINA membership — and the offer is valid TODAY ONLY🌟🌟By being a VINA VIP, you get instant match–so you see all your Heys upfront, unlimited takebacksies, and the ability to teleport around the world! Upgrade today on the app👉

BRANDS THAT KILLED IT ON INTERNATIONAL WOMEN’S DAY

March 8th marked International Women’s Day and many brands, media agencies, publishing houses (including us at VINAZINE) celebrated the economic, cultural and political achievements of women worldwide. Here’s a roundup of a few brands who absolutely KILLED IT on International Women’s Day!

SNAPCHAT: FRIDA KAHLO, MARIE CURIE & ROSA PARKS LENSES

Snapchat created lenses featuring three of history’s most renowned women: artist Frida Kahlo, civil rights activist Rosa Parks, and scientist Marie Curie. The company worked with both the Frida Kahlo Corporation and the Rosa and Raymond Parks Institute for Self Development  to create the lenses. Additionally they also supported International Women’s Day by creating a special geo filter and showing celebrations from across the globe. (There was some controversy over the “make-up” attached to some of the filters, but it’s the purpose behind the campaign that we’re fans of here).

TINDER: #FUNDHERCAUSEimage

Our buddies over at Tinder have launched a month long campaign, teaming up with Pledgling.com for #FundHerCause. For every tweet between March 8 to 31, the company will donate $100 (up to $250,000) to the female-friendly nonprofit of your choice.

DDB: NAME CHANGE

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In honor of International Women’s Day, DDB Worldwide changed its name for one day to DDB&R in honor of Phyllis Robinson, the agency’s very first female copywriter. In addition to the name change, DDB&R also launched a social campaign.  The agency tweeted a number of iconic ad campaigns created by some of the agency’s brightest female employees. It included an image of the original ad alongside an updated one created for International Women’s Day.

One of their  classic ads for Ohrbach, “Kid,” originally read: “We regret to inform you your school stuff is ready at Ohrbach’s.” The International Women’s Day version reads, “We regret to inform you that not all advertising classics were written by men.”

MICROSOFT: CHANGE THE ODDS

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Microsoft encourages girls to stay in the STEM fields and change the world, with its #MakeWhatsNext campaign, now in its third year, for International Women’s Day. The short film depicts young girls talking about their passion for curing breast cancer, cleaning up the environment and bringing fresh water to the world.The spot in turn asks these young women to fight the current system and make a mark in traditionally male fields.

PEPSICO: #BEBOLDFORCHANGE

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Using Linkedin as their platform of choice, PepsiCo, a partner of International Women’s Day, had employees pledge to #BeBoldForChange. The company shared stories of women in leadership roles and how they ‘pledge’ and plan on mentoring other women at the company to ensure progress and success.

Did your favorite brand stand up for equality and women’s empowerment on International Women’s Day? 

INTERNATIONAL WOMEN’S DAY EVENTS AROUND THE 🌍

One of our fave holidays is coming up, and no, it’s not National Taco Day (although, that one’s high up on the list…). March 8 is International Women’s Day, a celebration of women everywhere, their accomplishments, and their aspirations.

No holiday is complete without some IRL celebrations, so we’ve got you covered. Even better, most events are free or affordably priced, and occur on or around March 8. Click the links for more information about each. Check out what’s happening near you and feel empowered with your vinas to celebrate!

SAN FRANCISCO, CALIFORNIA

LONDON, UNITED KINGDOM

TOKYO, JAPAN

BERLIN, GERMANY

DUBAI, UNITED ARAB EMIRATES

MELBOURNE, AUSTRALIA

CHICAGO, ILLINOIS

BOSTON, MASSACHUSETTS

NEW YORK CITY, NEW YORK

DALLAS, TEXAS

PORTLAND, OREGON

LOS ANGELES, CALIFORNIA