As an online community manager for an engineering company and for my own personal community, Vivi e impara, I strongly believe in the power of community to connect people and share knowledge. At VINA, this is something that can be done very well!
According to the State of Community Management 2018 Report, communities are impacting the way we live and the work around us. The research is compelling:
- Communities are change agents: Community programs impact multiple functions, stakeholders, and departments in organizations. They have immense potential to be agents of change by efficiently dispersing knowledge and information across organizations and their markets.
- Communities create transformational value: Community programs show an average ROI that exceeds 2,000%. They enable behavior changes that directly impact profitability and revenue generation, while also having an overwhelmingly positive impact on brand and cultural sentiment.
- Community teams are underfunded: Community professionals are burnt out due to increasing success and workloads without the accompanying increase in resources and support. This is limiting impact.
As a VINA Ambassador & VINA Society Writer, and an active member of The Community Roundtable network, I’ve used VINA to connect with women with similar interests as mine. I’m active in many communities, including bloggers, dog owners, foodies, and yoga, to name a few. While chatting with new vinas on the app, I’m able to find something in common with them. And if not, then I’ve met someone different from me that I can learn from.
Just this past week I connected with a fellow yogi. In the introduction on the app it says, “Share your favorite spot to shavasana! Then how about trying each other’s favorite yoga studios together?” This quick introduction not only helps new vinas find a cool new yoga studio, but also suggests an activity to bring women closer together based on mutual interests and understanding. Now, what’s better than that?
I’m grateful that VINA is supporting the diverse interests and skill sets that we as women represent. VINA challenges and recognizes us and celebrates what we have in common and what makes us different.
Download the Hey! VINA app today and find out for yourself! Join a few communities and realize just how beautiful it is to bring us all a little closer together.
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