Throw up the glitter, vinas, because we’re talking giveaways today! Nowadays, there are tons of giveaways and contests happening on social media. Brands large and small are taking advantage of the power of Instagram to connect with their followers and give away some pretty awesome prizes online.
Before you hop on the next giveaway train, here are 3 ways to tell if an Instagram giveaway is a fake:
IT’S NOT A VERIFIED OR LEGITIMATE ACCOUNT
Instagram is a wonderful visual platform, but it can be flooded with fake accounts and brands. The number one thing to look for before entering a Instagram contest is if the account sponsoring the giveaway is actually real. It helps if the account hosting the giveaway is a business, brand or influencer that you can trust. Verified accounts generally have that blue check-mark symbol, which lets you know that is confirmed by Instagram to be official. Non-verified but credible accounts are out there, though. Here are some characteristics of a credible account that is not a fake:
- They only have a handful of followers.
- There’s a blank or non-creditable bio link.
- There’s no profile picture.
- There is a lack of posts prior to the giveaway promotion.
NO RULES OR TERMS
Not only are they required by Instagram, Rules & Terms make a giveaway safe and fair for everyone involved. A legit Instagram giveaway will always have entry rules and guidelines for contestants to follow in order to qualify for the prize. It should also include the details about what the prize is and how to redeem it if you’re the lucky winner.
PAY FOR THE PRIZE
A legit giveaway will only ask for minimal info before you can claim your new prize. It’s not a good idea to release your personal information until you have been confirmed and announced as the winner. At the very least, you may be asked for your name and shipping address, if the giveaway features physical products. If you’re asked by a content host to pay for your prize or share your banking info, run in the other direction, fast!
(Featured Image via Pineapple Supply Co.)