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5 (ACTUALLY) FEMINIST BRANDS WE LOVE

Move over, Thinx.

Remember when Urban Outfitters tried to sell a shirt that said, “Eat Less,” and stole a necklace design from a female independent jewelry designer? Yikes. Or, more recently, when it came out that former Thinx SHE-eo, Miki Agrawal, was actually treating her employees like sh*t? Double yikes.

So if the companies that try to brand themselves as “feminist” can’t even manage to uphold the values of feminism, what’s a girl in need of clothes to do?

Have no fear! Because we have five actually feminist brands here:

BIRDSONG

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via birdsong.london

What it sells: Everything your heart could possibly desire—bottoms, tops, coats, bags, jewelry, and more.

Mission: Birdsong makes it a priority to unite women by selling clothes exclusively produced by women’s groups. According to their website, they “work on a promise of no sweatshops & no photoshop” because women should never be made to feel sad about their bodies.

MODCLOTH

modcloth-5-654beb9c-9840-41d2-a02c-a172e5e3823a.jpg
via topstyles.org

What it sells: Feminine, vintage-style clothing for women of all sizes

Mission: Modcloth believes “fashion is for everybody”—the reasoning behind their full range of sizing options. The company, started by high school sweethearts in a college dorm room, is dedicated to enabling its customers to dress expressively and uniquely.

LONELY

image.jpg
via refinery29.com

What it sells: Mainly swimwear and lingerie

Mission: While working to foster body positivity and freedom of expression, Lonely also ensures comfortable, unique, and custom designs for its customers. Designer Helen Morris says Lonely is for the women who “wear lingerie as a love letter to themselves.”

WILDFANG

Wildfang-1-thumb-620x406-54161.jpg
via coolhunting.com

What it sells: Liberated menswear

Mission: In its whimsical “About Us” statement, the members of Wildfang deem themselves,  “modern-day, female robin hoods raiding men’s closets and maniacally dispensing blazers, cardigans, wingtips and bowlers as we roam from town to town in these stolen styles of ours.”

THE OUTRAGE

Outrage PP Main.jpg
via pastemagazine.com

What it sells: Known for its graphic tops and tanks often emblazoned with politically charged sentiments

Mission: Just open up The Outrage’s website, and the first thing you’ll see is, “Welcome. You can be outraged here.” The degree of the company’s dedication to political activism is made clear by the fact that it donates at least 15 percent of its proceeds to women’s rights organizations. Right now, 100 percent of the proceeds from the Science! collection will go to funding the March for Science on Earth Day!

Where do you shop ’til you drop? Let us know in the comments! 

(Featured image via qwearfashion.com)

Californian stuck in the Midwest for undergrad. Editorial Intern for VINA. Hiker. Writer. Eater. Nothing beats a well-made sandwich or a well-crafted sentence. You can reach me at annamarie.higley@gmail.com.

1 comment on “5 (ACTUALLY) FEMINIST BRANDS WE LOVE

  1. Fashion is for everybody. So I choose Modcloth. And The outrage is also great. I like graphic tanks.

    Like

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